UX / Visual Design / Responsive Website
Makeful is a creative inspiration website with a focus on DIY and video content. Makeful 2 is the second iteration of the Makeful website. Makeful was reimagined in fall of 2015 and went from a canadian centric user generated community site, to an in-house publishing website based out of LA.
As the lead product designer on the site, I was responsible UX as well as visual design and was able to re-examine the overall look and feel of the site to align it more with the content.
The color palette of the site was kept very clean and white on purpose. For color I chose black and white supplemented by brighter versions of teal and watermelon (as a nod to makeful beta’s teal and pink). The purpose of the muted color palette was to let the images take center stage. The font raleway was chosen because of its many weights and because of its more humanistic letterforms, it was a softer alternative to helvetica that kept the site light and airy.
In addition to the expected category pages, as part of the overhaul, we introduced a section of the site called “collections” a series of curated articles that all fit a common theme.
Launching soon is a "videos" page to increase site wide video views with a focus on Makeful's original series content as well as site search.
To practice my hand lettering skills, I completed a 100 day challenge on Instagram to create and post something type-related every day.
UI | UX | Visual Design
AUX is a responsive newsfeed style music website utilizing an understated modern look that allows the content to be the focus of the site.
Design | Illustration
Designed custom apparel graphics for iconic Canadian lifestyle brand Cottage Life.
UI | UX | Visual Design
Love Nature is a highly visual responsive website that showcases facts, news and awe-inspiring imagery of animals, landscapes and the wonders of our natural world. Love Nature is also a television channel and app based out of the UK.
Design | Illustration | Packaging
Bulldog was designed for Bordo Bello, an annual skateboard auction held in Denver CO, benefiting art education.
Jacknife was designed as a self promotional piece that incorporated a carrying case made of cardboard and a booklet.
UX | Visual Design
Website for La Fondazione, an organization based in New York promoting Italian Culture thoughout the city. The organization is headed by famed graphic designer Massimo Vignelli.
Design | Hand Lettering
Holiday Card for Kirshenbaum Bond Senecal + Partners using hand-drawn lettering that was then cut out and re-photographed.